Tagged: Marketing history
Audio: Purity, Piety and Pants – The Religious Body in Early-20th Century Underwear Marketing
I’m thrilled to be able to share this audio file of my recent conference paper with you.
This recording is by no means the finished article but I have noticed that the subject really captures people’s attention so it felt right to share it. There is a lot more work and research to be done on the subject – especially concerning anxieties around the adulteration and cleanliness of fabrics.
In the meantime, I hope that you enjoy listening and I welcome any thoughts or ideas in the comments below.
Thanks to the wonderful Katrina Maitland-Brown for making this recording and to everyone at CHORD for the opportunity to speak at their workshop. As always, massive thanks to the team at Walsall Museum for their ongoing support.
C. Willett and Phillis Cunnington, The History of Underclothes, (London: Faber, 1981).
Keith Jopp, Corah of Leicester 1815-1965, (privately printed, 1965). (read the PDF here)
C.W Webb, An Historical Record of N.Corah & Sons Ltd., (privately printed, 1947). (read the PDF here)
Elizabeth Ewing, Everyday Dress 1650-1900, (London: B.T Batsford Ltd., 1989).
Also see the ‘About’ section of the Wolsey website for their take on the brand’s history.